Storyboard for Line Idea

Dan Hodgson

Below is a storyboard for the 'Simple Line Animation' concept mentioned earlier on in this blog. This is currently our primary concept as we feel the simplicity of the visuals combined with the motif of organic growth conveys Dream Green's ethos of using only natural ingredients. We are still maintaining work on a secondary idea - a surreal piece featuring personified fruit attempting to get healthy in the gym (Dream Green's target demographic being gym goers) with disastrous consequences. This alternate idea's zany and absurd humor would appeal more to the viral market, whereas the line idea is very much based on current trends in television advertising for similar products, most notably Innocent Smoothies.

The storyboard below follows the same design principle of the example I posted earlier, in that a similar paper overlay will be used as a background - although I intend to make the overlay for the finished piece much more subdued in terms of how much the image flickers - and the animation will still be hand drawn with live action images of fruit composited over the top. I have attempted to keep staging here relatively static in order to imbue the piece with a feeling of calm, reflecting the benefits of supplementing a workout with a Dream Green smoothie, hence a lot of central positioning with minimal panning and camera movement. I also considered potential sound effects here, however these will only be added to augment the voice over, which is yet to be recorded. As such it is difficult to say at this stage if certain sound effects will help or hinder the solidarity of the piece, it will become apparent during the final render whether or not sound effects need to be vetoed.

By the time of the client's next visit, this piece should be fully animated with a preliminary voice over script and we will also have a 'Fruit at the Gym' storyboard to present in order to receive feedback regarding any alterations which may be required as well as to gauge the client's response to both ideas to ensure we take forward the most promising concept. Following this we will be able to finalise any design ideas and record a voice over track.

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