Grace Parker

Logo Ideas - Back to Basics

The project is very open to any kind of design or how the information is put across, whether it be animations, leaflets or bottle designs etc. I decided to look into logos and what could work well to show the organic nature of the clients product.
This was difficult in some ways as we have such a blank canvas that its difficult to find a start.
Rather than to look at the ingrediants or what feeling the client wants to put across by his advertisemnts i thought about what could portray the natural, organic nature of the product.

These were simply drawn and coloured in my sketchbook which i then added different effects over the top in photoshop to make it appear more professional. The soft pencil gives it that extra effect and shows a "natural looking"  symbol.

I looked into the competeistion of other busimnesses that used simplicity in their advertisements. Few of them used some kind of character or logo to help people to remember their product.
For example

Gaviscon use a 3d character to present their product, i felt tghis was relevant to our work as we have an idea for a "smoothie man" in which he is made out of the smoothie as is the gaviscon character

Innocent smoothies are another good example for what we wanted to create. This was a big inspiration for the process of our work. they also use stop animation and keep everything simple and natural. Our clients biggest competitor. However these smoothies are more for children, as the designs have different sketches over the top to show a different personality.

Yakult advertisements are brilliantly done, very simple yet incredible striking and to the point, which is exactly how we want our work to come through to the veiwer. They use the actual bottle and give it character by bringing it to life. One simple idea that looks great on screen.

After looking at these examples i started work on our "smoothie man" to see how it would turn out.

Here are a few clips i created of our smoothie man