Ambrosius Creations: Grace Parker

Grace Parker

Dream Green Drinks

Ideas we had on our first day 29/1/13

Smooth Man (i had an idea of him being a human like yogurt type look)
Michael Jackson Smooth Criminal song
Antibodies fighting, and smoothie helping them, a battle field in the body type thing

Questions to the client
Group meeting 1/2/13

Target Audience
Formal or Informal
Expectations
Background info on Client
Selections of Products
Flavours
Cost
Design (Logo or slogan)
Overall Appearance
Availability worldwide or local
How does it differ
Contact info

Qs and As for Client 5/2/13
I'm an Idealist

From the questions the class asked

To start off with he had an ill family member, so he looked into healthy organic drinks to improve their health, and he found it worked very well.
His ingredients are all organic, nothing added to preserve. Rather than sugars he uses greens and herbs.

Ginger
Lemon
Banana
Melon
Mango
Cucumber
Celery
Grape

Hes been working on his product for 2 years.
His target audience are people aged between 25-40 and is going to be distributing his product in gymnasiums and sport markets. Its aimed towards people with poor eating habits and people that want a more healthier DIGESTION.
He is open to any style and likes the idea for it to be lighthearted and have humour, so long as it is still informative.
He likes the idea of short snappy clips of animations, and is open to all media types.

Starting Points

Digestion
Nutrition
Organic
Natural

Initial Ideas 7/2/13 (Adam joined our group)
A seed being planted, growing into a tree then things coming off of the branches.
Lines morphing into objects like the direct line advert
I liked the idea of something that flows easily like the Robinsons squash advert where splashes of colour dance around the screen.

My ideas

Colourful
Simple
Movement
Emotive
Informative
"Poorly" digestive system
Create a character
Some way to show variety of flavours

Fruits being splattered on screen, then all coming together and dancing around the screen to tango music. Then going into a bottle and becoming the smoothie.

Different fruits gradually coming together (plum rolls onto screen looks around then a grape rolls on and they interact) reactions from the fruits, they all become friends, dancing and jumping around celebrating. the all suddenly get squashed, cuts to silence and put into a bottle. (Possibly some butch man saying something along the lines of "Nevermind them lot! Sort ya GUT out!")

Another idea i had was a big gym instructor making all the fruit work out in a gym, pushing them to their limits.

Spill from a smoothie bottle making mess on table, then faces form in the smoothie trying to tempt people to drink it.

Skeleton made of claymation, pulling faces when looking through the body. (Operation Board Game) smoothie helping the body and digestive system.

Group Meeting 8/2/13
Myself Dan and Elliot briefly met after class to go through ideas.

Idea 1
We all liked the gym instructor making fruit workout, this idea grew to a miniature gym for the fruit, the gym instructor sneaking up behind and shouting etc. fruit flying off of treadmill and other equipment, splattering onto the instructor him licking his face tasting a "revolution" of flavours, combined by the perhaps bizarre creations by the fruit? But showing that it is good and it does work and taste great.

Materials

3D model for gym instructor
Set- Paper? Flash? cut out objects? (Terry Gilligan Monty Python)
Opening scene claymation
We liked the idea of a mixture of styles

Idea 2
Line appears on the screen and forms a shape, for example an apple, then suddenly it pops into an actual apple, then the line comes off the apple and goes into something else then again pops into the actual object.

Materials

White boards
Flash paper background
Scrunching of paper for opening scene (opening and closing)

We agreed to work on these ideas for next week and think of others for back up.

This could be something to look into!

http://www.youtube.com/watch?v=sja8OTnMYxs